The Lions brand helps us express who Lions are and what we do.

What is the Lions Brand?

A brand is a distinctive visual identity attributed to an organization. The Lions brand is a way of talking about and promoting Lions. Our brand helps celebrate our heritage while presenting Lions in a fresh and modern way.

How to Use the Lions Brand

The following resources are available for download and can provide guidelines on brand messages and usage.

·        Lions Brand Book: Includes information such as core messages and how to use them.

·        Lions Clubs International Graphic Identity Manual: Maintains all aspects of the Lions brand, and serves as a guide on such topics as logo use, stationery, signatures, preferred type font and more.

Download Lions Logos

Black and white, two-color and one-color versions of the Lions logo can be downloaded from the Logos section of the LCI website.