Another method of promotion that we often forget is communicating with our own members, hence “we have become our own best kept secret.”  Communicating with all club members regarding club activities is extremely important to ensure continued membership participation.

Sending out meeting agendas, and minutes are effective for keeping the lines of communication open to all members.

Does your club issue a club bulletin?  If not, perhaps prepare a bulletin and distribute it to club members.  A club bulletin is another effective method to promote club activities amongst members.  A bulletin should be professional looking, be brightly coloured to stand out and contain lots of colourful photographs with “Lions in action.”

If you have prepared a poster for an event, why not send it to all members?  It makes them aware of the project and can encourage them to participate in the event.

If a member has not been attending meetings or participating in club events, perhaps because of health, family or work, make a point of continuing to send meeting agendas, minutes and event notifications.  It shows that you want them to continue participating in club activities.  Call the member and say that “we’ve missed you, and were wondering how you were doing.”  Even better, why not make a personal visit because it shows that you care.  If we don’t pay attention to this, they will have faded away and we wouldn’t have known why.

Some club secretaries have been known to filter the club’s correspondence to be read out at meetings.  Bills and junk mail are totally understandable.  Don’t forget that it is the club’s correspondence.