An appropriate club spokesperson should be prepared to provide accurate information with enthusiasm and confidence. Following are tips for successful interviews:

·        Know Your Facts. Be ready to expand upon the who, what, when, where, why and how stated in media material.

·        Prepare Key Message Points. Rather than answer a question with a simple "yes" or "no," use the interviewer's question as a bridge to your key messages. Practice answering likely questions prior to the interview. Review the association's key messages on the LCI website, and adapt them to fit your club's messages.

·        Give Short, Clear Responses. Mention your main points early in the interview in a few, brief, clear sentences. If you do not know the answer to a question, offer to find out the answer and follow up immediately.

·        Mention Your Club's Name Often. Avoid saying only "I" or "we."

·        Watch What You Say. Never give "off the record" comments.

·        Dress Appropriately. Always wear your Lions pin. For television, avoid pinstripes, white shirts, loud prints and too much jewelry.

·        Smile. Be conversational. Let the reporter see that you enjoy being a Lion.