Does your club have a Facebook page?  People of all ages are on Facebook these days and the numbers are growing exponentially.  Did you know that 1.65 billion items are posted on Facebook every year?  Facebook is a very powerful medium to promote your club.  Similar to newspapers, for every service project, fundraiser and event, take lots of photographs of “Lions in action” and write up a few sentences answering the questions Who, What, When, Where and Why and post on your club’s Facebook page.

Why not record videos of “Lions in action” with your smartphone and post them on Facebook?  Videos provide so much more over photographs. After all, a picture is worth a thousand words and a video is worth a thousand pictures.  LCI has provided guidelines for setting up a Facebook page, best practices and tip and tricks.  Links are provided below.

Why Use Social Media?

Popular social media channels, such as Facebook and Twitter, allow Lions to share and connect with their communities and fellow Lions around the world. More and more Lions are using social media to make a bigger impact by:

• following and connecting with other community organizations, leaders and the general public to spread the word about their club,
• sharing photos of their recent activities to show the world how they’re serving the community,
• keeping current members updated and informed about upcoming projects, meetings and events,
• attracting new and young members, and
• staying up-to-date with Lions Clubs International news and programs by following LCI social media accounts.

 Social Media Resources

• How to Set Up a Facebook Page for Your Club
• Facebook Best Practices for Lions
• Social Media Tips and Tricks
• How to Get Featured on the LCI Facebook Page
• Lions Online: What the Internet Has to Offer
• Lions Selfie Wall
• Submit a Photo to LCI and have it posted on Lions in Action
• Lions SMiLE Blog (SMiLE = Social Media including Lions Everywhere)