Many clubs work well with their local community newspapers to promote their club’s activities.  Unfortunately, some clubs are not as successful.  For every service project, fundraiser and event, take lots of photographs of “Lions in action” and write up a few sentences answering the questions Who, What, When, Where and Why and email it to the newspaper.  With this method, it costs the newspaper nothing and you are making them aware of what your club is doing to make a difference in the community.