Good public relations – informing the community that your club built the park, conducted the vision screening or collected the eyeglasses – will help foster community support.  Public relations can even support your club's membership efforts. People want to belong to a successful and reliable organization.  By actively promoting your club and its worthwhile activities, you'll be projecting a positive image in the community – and showing that your club is worth joining.  This effort in a club is spearheaded by the Club Marketing Communications Chairperson.

Club Marketing Communications Chairperson

As the Club Marketing Communications Chairperson, you will play a lead role within your club.  Using social media, you will be able to motivate and excite new and existing members.  Ways you can do this are by publicizing club activities, growing your club’s outreach and assisting the club president in communicating with club members.

The Marketing Communications Chairperson e-Book provides a fast and logical link to the information you need.  Whether you are looking for a place to start promoting your activities, ideas of what you can post, how to engage your club members or ways to use social media more effectively.  The e-Book makes it easier to access the information, tools and resources you use most often to help you stay on top of your busy schedule.  The following are helpful tools to ease the task as Marketing Communications Chairperson.

·        Marketing Communications Chairperson e-Book

·        Communicate Your Activities

·        Identifying Newsworthy Club Activities

·        Lions Learning Center- PR Training

·        Publications and Forms Page

·        Print and Electronic Communications

·        Lions on the Web

Public Relations Tools and Information

Find answers to the following key questions, and spread the word about your club – and tell people about the good work you're doing in your community.

·        What are the PR Chairperson's responsibilities?

·        How do I determine what is newsworthy?

·        How do I contact the local media to promote my club's activity?

·        What are some publicity ideas to help share Lions messages?

·        What PR resources are available from LCI Headquarters?

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